Quotes by Claude C. Hopkins

Claude C. Hopkins

“Best in the world,” “lowest price in existence, ” etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Etc

Expression

Writing

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

Believe

Fate

Men

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Dollars

Scarcity

Writing

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that’s he way to answer them – not by arguments around a table

Answers

Campaigns

Tables

Changing people’s habits is very expensive

Customers

Habit

People

Curiosity is one of the strongest human incentives

Curiosity

Incentives

Strongest

Don’t think of people in the mass. That gives you a blurred view.

People

Thinking

Views

Don’t, to gain general and useless attention, sacrifice the attention that you want

Attention

Sacrifice

Useless

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

Levels

May

Reader

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Able

Oratory

Qualifications

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Able

Advertising

Answers

Art

Atmosphere

Attention

Average

Believe

Business

Campaigns

Care

Compass

Curiosity

Customers

Destination

Doe

Dollars

Done

Etc

Expression

Fate

Giving

Habit

Hands

Headlines

Heart

Incentives

Inquiring

Levels

Lines

Littles

Long

May

Memories

Men

Method

Oil

Oratory

People

Qualifications

Reader

Return

Sacrifice

Scarcity

Selfish

Should

Strongest

Tables

Taken

Thinking

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Claude C. Hopkins

Claude C. Hopkins

“Best in the world,” “lowest price in existence, ” etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that’s he way to answer them – not by arguments around a table

Changing people’s habits is very expensive

Curiosity is one of the strongest human incentives

Don’t think of people in the mass. That gives you a blurred view.

Don’t, to gain general and useless attention, sacrifice the attention that you want

Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

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Topics by Claude C. Hopkins

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The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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