Quotes by John J. Legere

John J. Legere

Deutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do is get the iPhone, buy some spectrum, consolidate the industry, reinvigorate the brand, and take this company public.

Mind

Nerd

People

I say that the genius of the marketing strategy that we’ve had in every company that I’ve ever been in, is that if you ask your customers what they want and you give it to them, you shouldn’t be shocked if they love it.

Genius

Giving

Marketing

I started to be the brand, more and more. Seven days a week, 24 hours a day, I wear T-Mobile gear. I’m a bright beacon of magenta. My clothing’s gotten more elaborate because a lot of people want me to wear their clothes! And then when I go to a call center, I give away my T-Mobile clothes, and walk out to my car with my socks on.

Car

Giving

People

I tell employee of T-Mobile, “Listen, if some of this doesn’t make sense to you, what should make sense is the reason I’m telling you – I respect you as an owner and as a partner and I’m going to tell you this all the time. Feel free to tune out.”

Employee

Make Sense

Reason

I think this job at T-Mobile has more than anything else helped me really see and understand how to set a strategy, communicate like crazy, and then passionately lead from the front of it.

Crazy

Strategy

Thinking

I visit T-Mobile call centers. We’ve got about 18 major call centers in the US, and before I was CEO, I heard that no CEO had gone to physically visit them. I go in, they meet me outside, we take selfies as I stand like a piece of furniture, I tell them about how things are going – but most importantly, I say thank you and help them see that their behavior and their work has driven the culture of the company that’s changed the industry and the whole world. It’s a bit of a love affair.

Culture

Helping

World

I went, and my first interview was with René Obermann, who was the CEO of Deutsche Telekom at the time – wonderful guy. And right after hello, I told him that it was my opinion that he could only fail one way in the US. I said, “Do exactly what you’re doing – nothing.”

Guy

Hello

Opinion

I’m very careful, especially with the company, to not spend too much time playing the success reel because I really do believe that everything that’s been accomplished can be parlayed in an equal amount going forward.

Accomplished

Believe

Equal

I’ve given my email address to all 3,000 T-Mobile stores. Serious customer escalations come directly to me. Customers get a kick out of me responding to them, and the employees do, too.

Employee

Serious

If you go back in my career, you’ll find I’ve always been a lead-from-the-front people-manager guy. I’ve always been outspoken. I’ve always attempted to break the mold. My advice to myself, then, would be to go all in on it. The world doesn’t need another cookie-cutter business-school leader. The world needs somebody to stick out and be loud and proud.

Advice

Guy

Leader

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Ability

Accomplished

Advice

Age

Believe

Car

Country

Crazy

Culture

Done

Eating

Employee

Enemy

Equal

Fighting

First Time

Fun

Genius

Giving

God Knows

Guy

Hardcore

Hello

Helping

Home

Leader

Make Sense

Marketing

Mean

Mind

My Way

Nerd

Opinion

Pain

People

Pow

Reason

Running

Serious

Simple

Social Media

Speak

Strategy

Stupid

Thinking

Transformation

Typing

World

Worst

Writing

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by John J. Legere

John J. Legere

I say that the genius of the marketing strategy that we’ve had in every company that I’ve ever been in, is that if you ask your customers what they want and you give it to them, you shouldn’t be shocked if they love it.

I tell employee of T-Mobile, “Listen, if some of this doesn’t make sense to you, what should make sense is the reason I’m telling you – I respect you as an owner and as a partner and I’m going to tell you this all the time. Feel free to tune out.”

I think this job at T-Mobile has more than anything else helped me really see and understand how to set a strategy, communicate like crazy, and then passionately lead from the front of it.

I went, and my first interview was with René Obermann, who was the CEO of Deutsche Telekom at the time – wonderful guy. And right after hello, I told him that it was my opinion that he could only fail one way in the US. I said, “Do exactly what you’re doing – nothing.”

I’m very careful, especially with the company, to not spend too much time playing the success reel because I really do believe that everything that’s been accomplished can be parlayed in an equal amount going forward.

I’ve given my email address to all 3,000 T-Mobile stores. Serious customer escalations come directly to me. Customers get a kick out of me responding to them, and the employees do, too.

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Topics by John J. Legere

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The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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