Writing Quotes by Claude C. Hopkins

Claude C. Hopkins

“Best in the world,” “lowest price in existence, ” etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Etc

Expression

Writing

Claude C. Hopkins

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

Dollars

Scarcity

Writing

Claude C. Hopkins

No generality has any weight whatever. It is like saying “how do you do?” When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Inquiring

Taken

Writing

Claude C. Hopkins

The advertising man who spares the midnight oil will never get very far.

Men

Oil

Writing

Claude C. Hopkins

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

Average

May

Writing

Claude C. Hopkins

The product itself should be it’s own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Atmosphere

Should

Writing

Claude C. Hopkins

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Art

Headlines

Writing

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Julian Huxley

Don Winslow

Ann Rinaldi

Andrea Barrett

Harlan Ellison

Able

Advertising

Answers

Art

Atmosphere

Attention

Average

Believe

Business

Campaigns

Care

Compass

Curiosity

Customers

Destination

Doe

Dollars

Done

Etc

Expression

Fate

Giving

Habit

Hands

Headlines

Heart

Incentives

Inquiring

Levels

Lines

Littles

Long

May

Memories

Men

Method

Oil

Oratory

People

Qualifications

Reader

Return

Sacrifice

Scarcity

Selfish

Should

Strongest

Tables

Taken

Thinking

Useless

Views

Winning

Wise

Witty

Writing

Yellow

Writing Quotes by Claude C. Hopkins

“Best in the world,” “lowest price in existence, ” etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

No generality has any weight whatever. It is like saying “how do you do?” When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

The advertising man who spares the midnight oil will never get very far.

The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know

The product itself should be it’s own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

Get Social with TBU